Digital Storytelling & Brand
Brand Experience: This month, I explored the art of storytelling and its impact on our brand experience. This is my reflection post on how storytelling can be used in brand experience and digital marketing.
Digital Marketing Fundamentals
This month, I've been working hard on my coursework to create a solid digital marketing strategy for Oo-de-Lally Coffee, the coffee shop I'm studying. I've been learning about the basics of digital marketing and how I can use that knowledge to make the most of the coffee shop's strengths, like its great brand and unique atmosphere.